Even though many things are going digital such as businesses, there will always be a need for printing services. If you need a first-rate business card, you will need a professional to have it printed professionally. If you wish not to, then the results could be serious; a bad business image would linger in anyone’s thoughts and not in a positive way.

Quality is of great significance: You will continuously need specific printing services and other businesses that excel in their fields. They can decide very clearly what type of paper would be best to print and what size would be benificial. This is highly important for everyone in the advertising industry; a poorly sized poster or low quality paper can make your product look ridiculous. This can destroy a marketing campaign. Yet, with the proper help and proper quality, your sales could improve dramatically.

So while the world may be going digital with everything on the internet, professional printing services will always be around. They may seem old fashioned by many people today, but they are in no way obsolete and nor will they ever be especially for anyone who wants to look like the best in their field.

Many voice over production studios, similar to EdgeStudio.com offer top quality voice over production at all price points. They provide voice over production for the smallest of projects, as well as projects for companies as big as BMW, Disney and the History Channel. In many different languages, radio or television, animation or live action movies, EdgeStudio.com has the tools and tenure to accomodate the needs of any budget. So, the only remaining question is, will you outsource your voice over work to professionals that have many years experience and thousands of clients under their belt or take a chance performing the voice over work at home?

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When working on a shoestring budget you need a lot of help so that you can try to save as much money as you can. Using flyers to advertise your business is a sure way to keep your spending down. Flyers can also be a great mass marketing plan if you are just starting out. Flyers are inexpensive and allow you to get your message out to potential customers.

Flyers printing is very easy, set up a good layout for your flyer, send it off the professional printers. They can give you advice on improvements if necessary. Remember they are the professionals and can help you get the most out of your money. Once they have made the proper changes they will send you a hard copy to approve before final printing begins.

Make sure that you check your flyer sample carefully before the printing starts. This is to avoid any mistakes. Some printing companies charge you for your mistakes on your flyers. The main importance of your flyer is to get your message to the people so it is important to check and make sure it is right. Many customers should be able to decide based on the business flyers.

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EVALUATION #1: “Well, I Would Hope So!” When you make a claim,
don’t think about it in terms of words coming out of your mouth.
Think of it in terms of words entering your prospects ears.
Then you’ll realize how ridiculous some claims actually sound.

Whenever you make a claim, ask yourself if the prospect will
immediately echo this response: “Well, I would hope so!” For
instance, an insurance agency faxed me the following reason to
choose them over their competitors: “We will be there for you
when you have a claim.” Well I would hope so! You’re an
insurance agency! Isn’t that what you do?

Statements like this have as much meaning as the haircutter
telling you that your hair will be shorter after it’s cut, or as
the gas station attendant telling you that you’ll have more gas
after your tank is filled. Always, always, always ask this
important evaluation question whenever you make any claim.
Avoid pointless claims and it will improve your effectiveness by
500% immediately.

EVALUATION #2: “Who Else Can Say That?” Pay close attention to
this one. The question is not who else can do what you do. The
question is who else can say what you say. And, the answer to
that is “just about anybody and everybody”. We consulted with
an auto repair facility that was, by FAR, the most awesome
business of its kind in their area of influence. They put
competitors out of business every year and monopolized their
marketplace in the process. Small problem: Even though no other
business could even come close to performing at their level,
their yellow page ad looked virtually identical to all of their
cheesy competitors.

Try This: Look at your ad and compare it to your competitors’
ads. If you can cross out your name on your ad and replace it
with the name of your competitor or vice versa, and the ad is
still valid, you failed the test! You failed to distinguish
yourself from your competitors. You failed to differentiate
your business. You look like everybody else!

EVALUATION #3: The Specificity Challenge. I could write an
entire book on this subject. But, suffice it to say for sake
of this newsletter, you need to quantify all of your claims.
Businesses generally fail to create a compelling case to buy
their product or service. Instead, they merely ask their
prospects to buy without justifiable, rational reasons. Quantify
your business in terms of:

1. Specifically, How Are You Different?

4. Specifically, What’s Your Advantage?

If You Want To Distinguish Your Business From The Competition,
Build A Case As An Attorney Would.

You need to realize that your business is on trial. You’re the
attorney. And it’s a life or death sentence. Your customers and
prospects are the jury. What will you say that will convince
them to buy from you? What kind of specific evidence can you
produce to PROVE beyond any reasonable doubt that they’d be a
fool to not buy from you? Use your evidence to build and
present your case.

Good luck with your marketing efforts.

If you would like a FREE Ad Evlauation of any advertising pieces
you may have, simply email to: support@mymondemand.com
or fax to: (650) 649-2221. We will apply these evaluations,
plus a few additional and provide you with a quantitative
assessment of your ad piece(s).

About The Author:
Marc Gamble, the author, teaches business owners, entrepreneurs,
and professionals how to acheive bigger, bottom line results
from their advertising & marketing efforts without spending more
time, effort, or money. Learn marketing strategies and tactics
to separate yourself from your competition and become the
obvious choice to do business with. To learn more about how to
improve your own Marketing Efforts and Achieve Better Results,
visit: http://www.MYMOnDemand.com/vpc1_mgnm

Email: mgamble@mymondemand.com

The point of diminishing return simply means that no matter how much more money you spend on advertising, your gross sales will only increase in small increment, if any at all.

Below are some sample budgets for a single product showing how diminishing return can affect your profits and sales.

Example 1

Product: Widgets

Price: $100.00
Monthly Ad Budget: 2k
Monthly Widget Sales: 30
Gross Revenue: $3,000.00
Less Advertising: $2,000.00
Gross Profit: $1,000.00

Example 2
Product: Widgets

Price: $100.00
Monthly Ad Budget: 3k
Monthly Widget Sales: 35
Gross Revenue: $3,500.00
Less Advertising: $3,000.00
Gross Profit: $500.00

Example 3
Product: Widgets
Price: $100.00
Monthly Ad Budget: 4k
Monthly Widget Sales: 40
Gross Revenue: $4,000.00
Less Advertising: $4,000.00
Gross Profit: $0.00

The examples above clearly illustrate that sometime spending more money does not necessarily mean making more profit. It doesn’t take a rocket scientist to figure out that example 1 is clearly the most cost efficient budget. Assuming that without the advertising the merchant wouldn’t have any sales.

When you’re planning your advertising budget, take into consideration the demand for your product and always be very careful when adding dollars to your advertising, just because your selling 30 widgets when you spend 2k per month doesn’t mean if you spend 4k you’ll sell 40 widgets.

Steve Moundzouris
BigWater Media Group
http://www.bigwatermg.com