Guess Acquires Eyewear Producer Instead of Merely Licensing
Thursday, January 21st, 2010The late 1980’s were good years for Guess brand. It was then that, in a move that still affects the fashion world and capitalism, Guess brand ventured into designer eyewear. In January of 1989, as other powerhouse fashion brands were still ringing in the New Year, celebrating their successes during New York City’s fashion week, and looking towards what they were going to send down the International runways during the Spring. At that time, Guess brand was preparing to announce a venture that would have a fundamental affect on the fashion world over 20 years later. On January 131989, Guess brand announced that they had acquired, not just licensed, an eyeglasses company. Thus, Guess Eyeglasses was born.
Today, as the Guess label prepares to ring in another New Year and remember the anniversary of their eyewear coupe, you can ring in your New Year as well with creation that two decades later is still as relevant as ever. Celebrating twenty-eight years in the fashion sector, Guess brand upholds their loyalty to quality with a premium line of eyeglasses. When it comes to fashion, the Guess company is very devoted to customer gratification. They offer a full assortment of accessories to go with their clothing, including a line of name brand designer eyeglasses. Beginning as a family business with their first location in California in 1981, Guess is thought an iconic brand in America and around the world. Guess eyeglasses continues to build on their 20-plus years of design know how.